Irrespective of format and camera, there’s definitely a difference in the way we shoot film vs digital: a lot of comments from an earlier article examining the economics of shooting both media to a similar output standard suggested that this is the same for a lot of other photographers, too. We may not feel qualitatively that there’s much of a difference, but the higher keeper rate suggests the complete opposite. I think I have figured out why this is the case – at least for me – and beyond that, what we can take away from the process to improve our images – independent of the medium.
The perpetually asked question of ‘but is it art?’ is one that’s impossible to answer. I’ve tried, I know I’ve been found to fall short, and won’t event attempt to define it. But today I’d like to approach this topic from a slightly different angle: how are the three things in the title related?
Some time ago, I went out hunting for a variable ND filter in anticipation of a beach trip. (I know, most people buy a swimsuit or sunglasses, but I’m a photographer; sue me.) What I found was a little troubling. Not only were the locally available options hideously expensive, but they also weren’t multicoated – this brings about an obvious set of flare related problems given the environments (sunny) under which they’d be used. I thought I’d get creative instead.
The final article in this series on printing leaves behind the technique and even the images to consider a far deeper philosophical consideration: art vs. the process vs. the result. To make a successful image, there are three primary considerations: the idea, the execution, and the display medium. Most photographers struggle to manage more than one of these – there are a lot of people who are very good at shooting brick walls and test charts and can remember ever single custom function of their cameras, but cannot compose at all. Similarly, there are a lot of people who point and shoot with their phones but are quite gifted compositionally; yet they are frustrated by their inability to capture what they imagine. And both groups almost never think about how the finished work is to be presented and viewed.
I take the teaching portion of my job seriously. Very seriously, as any of my previous students will tell you. What isn’t always so obvious is the amount of thought and preparation that happens before a workshop or video. There are a lot more factors to consider than are immediately apparent – and I suspect many attempting to teach workshops don’t quite realize this until it’s too late. Unfortunately, most of the time price is not at all reflective of quality.
Some of you will be disappointed to learn that this post does not involve any megapixel numbers. At the end of 2012 – precisely one year ago, in fact, I published a similar post for 2013. It got a surprising amount of attention, so I’d like to both turn it into an annual tradition, as well as examine whether I was able to keep any of the promises – now that the year is over…
Today’s post is going to be something of a counterpoint to yesterday. Every time we frame up an image, we ostensibly try to capture something different, unique – in essence, to take a photograph that has never been taken before. But more importantly, the resultant outcome must actually look like it has never been taken before, by appearing quite distinctly different from anything else. That’s the part which is not so easy.
Each of the images in this set represents the outcome of a new experiment for me: subject, idea, execution, processing, equipment or something else. They are almost certainly unique, but I cannot say that they have not been attempted before, by somebody else. Take, for example, the fact that they were all shot on film: film is not new, even to me. But developing my own film and looking at the tonality achievable undoubtedly influences the way I process my digital files. Just as composing in squares does affects the way I see the world, too; and so on.
What a mouthful of a title. It should really also have the subtitle “what pays isn’t always what’s popular or what I want to shoot” – but that would have exceeded the string length for post titles, run off onto three lines on the title, and completely ruined the front page design aesthetic of the site.
But I think there’s really no simple or concise way to express it. What sells/ what clients pay for is not always what is popular with the viewing public; in fact, it’s usually completely uncorrelated since the commercial side of things seldom elicits an emotional response in the way personal photographs do. And on top of that, what photographers actually enjoy photographing is seldom what pays – sometimes also because the nature of the subject matter means that it has no commercial value in the first place. So, as a commercial photographer, what do we do?
My earlier article on why we photograph led me to spend a little more time thinking specifically about what it is about the photographic process that is enjoyable. It seems that it’s engaging on many levels – firstly, there’s the anticipation of buying new equipment, and continually pursuing gear – I suppose you could call that the ‘collectors’ itch’. As much as I see cameras as tools, I admit there’s a certain satisfaction in finding, acquiring and owning/ using something rare; the F2 Titan, for example. Like every other accessory or object we choose to use – it signals something about the tastes of the owner. (There’s also the ego-stroking fact that it promotes jealousy amongst other photographers, but I’m going to ignore that and say it really is all about the image.
A little while back, I made an offhand comment about a certain camera being my choice for ‘serious’ work which spurred a lengthy subsequent discussion offline with a reader; it got me thinking: what exactly constitutes ‘seriousness’? But beyond that, how does a photographer’s choice of camera, or format, or medium, influence the final image? More importantly, is there any way we can use that to make stronger images – because ultimately, that’s what photography is all about. We’ll explore that in some detail in today’s article.