At first glance, the headline makes no sense whatsoever. But contemplate a bit further, and you’ll find that it’s a perfect summary of what happens when you turn your passion/ hobby into your job. It’s taken me a while to figure out where the balance lies – and I admit I nearly gave up a couple of times – but I think we’re just about there. Let me explain…
Today, a few tangential thoughts on photography and the overall state of marketing strategy these days. Yes, I’ve done a lot of this kind of work extensively in my previous life as a consultant, but guess what: most of it is really common sense. And sometimes it can be very difficult to see the wood from the trees if you’ve been lost in the forest for too long. I’ll start with two thoughts:
Have some stones and
Social media metrics are not an indicator of fiscal success.
This principles apply equally to both sides of the negotiating table.
An old family photograph: the young man in the center is my grandfather; he passed away 22 years ago in 1992.
Back story: my grandmother’s passing last year and sorting of her effects unearthed a number of photographs from a much earlier era; my guess is the mid 1950s; that’s the better part of 65 years ago. There weren’t that many – about 10 in all. Ostensibly being the authority on all things photographic in the family, they were passed to me for restoration. Combined with a recent SSD failure on my primary machine, it got me thinking on a subject beyond backups: how can we ensure our images survive us? Do we even want them to?
Following on from the previous photoessay and numerous emails, I thought it’d be useful to repost this article I wrote previously on street photography techniques. Although it’s possible to describe most of them in some detail, full understanding requires both demonstration and practice – this is where the Street Photography video comes in, or alternatively joining one of my workshops. Together with the basic principles of balance, perspective, composition and what makes a good image – these techniques may be used singly or in combination to generate strong street images. In fact, they also apply to documentary and reportage work, too; the only difference between good street photography and photojournalism is that the latter has a consistent theme and subject.
Following on from an interesting suggestion made by knickerhawk in the comments section of an article a little while back on achieving visual consistency, here’s both a little test/ exercise for you and a little more expounding on the idea of sufficiency. Read on if you think you’re up for the challenge.
There are many different types of photographers; all the way from the fully spontaneous use-whatever-falls-to-hand-and-just-hit-the-shutter-so-long-as-I-get-an-image, to the people who only photograph under 100% controlled situations – think still life in a studio, tethered. I’m somewhere in the middle, though definitely much further towards the latter end of the spectrum. The reason I’m writing this article is because during a recent workshop, I was asked by a student if I really kept all of the ‘four important things’ (and sub things) in my head and under active consideration even in a split-second instant; the answer is yes, and there’s quite a bit more on top of that – but I’ve been doing it for so long that the vast majority of the whole capture process becomes second nature.
Escape from yourself: clouds are like thoughts, the clear blue sky is freedom, and the person left behind is your ego. The car represents your way out, and the road is the constraints of your mind, complete with bright areas, order, logic, and dark, unconscionable ones.
I’ve often been accused of making images that are precise, cold and soulless; the more I look at images from other photographers, I’m inclined to agree. Taken in context with the opening title of this article, that probably doesn’t bode well for impressions of me as a person. It did get me thinking, though: since the act of photographing is really one of conscious exclusion in which we eliminate all of the elements that are distracting or unnecessary to the subject/ story, what does this say about us?
There comes a point in the growth of every photographer where they reach a ‘hump’ which appears to be insurmountable in any obvious way: you just don’t think you can get any better, no matter what you do. This may be at a very low level, or a very high one; depending on your natural visual aptitude. But it happens to everybody – it’s happened to me several times in the past. Today I’d like to talk about things you can do to move past it and up your game. After all, everybody wants to make better images, right?
Attempting to make the transition – perhaps augmentation is a more accurate description – from commercial photographer to fine art photographer as a profession in the last six months has not been easy. I suspect there are quite a few reasons for this: firstly, [defining a product] has become a significantly larger challenge since you are not creating to-spec for a client, but creating something you imagine from scratch. That something has to be visually distinctive enough to stand out, aesthetically pleasing enough to elicit desire, and exclusive enough to appeal to the typical art buyer.
And here the conflict begins.
I struggled to find an appropriate image to go with this article. I think this works, though: firstly, it was shot with an iPhone, on an occasion I could not foresee doing any photography. But having an open mind and an active eye meant that I saw it; experience/ practice meant that I could make do with the bare minimum, and enjoying cigars meant that I was in the right place at the right time to begin with. All will be explained towards the end of the article…
Don’t worry. Despite the slightly off-topic title, it’s very much a post about photography. This isn’t a moment of existential angst, but rather a clarification of purpose. It isn’t quite the same as article on Why We Photograph from some time ago; it’s far more personal than that. On reflection, I think it’s very important to understand the motivations behind certain things so that a) we might do them better and b) we avoid doing things we don’t enjoy. Especially when there’s a choice.