Image from Pentax UK.
A couple of days ago, Pentax threw down the gauntlet to the other medium format digital camera makers in the form of the 645Z. It uses the same ~50MP 44x33mm CMOS as the Hasselblad H5D-50C and Phase One IQ250, but with one critical difference: unlike the Hasselblad and Phase One, it’s feasibly within the reach of a whole load more people. And it isn’t just the shocking price – $8,500 plays $29,000 (Hasselblad) or $37,000 (Phase) – it’s the UI and operating gestalt, too. I think what we’ve just seen is an early game changer.