I’ve long been threatening to post a photograph of a toilet as an example of a minimalist everyday object made interesting – its basic form has been decomposed down to the bare minimums; ornamentation isn’t necessary, nor does it sell more toilets: less is more. Appropriately, this was also shot with a minimalist camera: an iPhone.
Here’s an interesting question: how many of you have given some thought to the bare minimum of what a photographic device needs to be used as an effective camera? The problem today is we’ve become far to accustomed to camera makers stuffing in additional software features in order to sell devices; none of which are useful, most of which don’t even work properly. Think back to when you last used one of the headline ‘new features’ of your last purchase – pano stitching, for instance; or 10fps tracking; or the ‘supergreen national park-like foliage mode’. Probably only once – shortly after unboxing it – and then never again. I’m willing to bet you can’t even remember which combination of button presses is required to activate it. But judging from current product offerings and advertising, the concept of selling a camera with less features in it is one that simply makes no sense…or does it?