I’ll admit that deep down, from the day I decided to buy the Hasselblad, I’d harboured a deep, masochistic desire to do this. During previous evaluations of medium format for my main commercial subjects, it didn’t really fit the bill: too difficult to achieve the degree of magnification required for watches, and digital medium format wouldn’t give me the width I needed for architectural work. It’d also be overkill for food photography in this country, given the current state of affairs*.
*I recently had a large corporate client ask for a portfolio and quote, then turn around and give the job to another photographer who quoted less and said ‘here, copy’. The results were crude because of harsh lighting and repetitively boring subject placement, but I suppose if they can’t tell the difference…perhaps I’m the one who’s got unrealistic expectations?
But hey, on film, for fun and in the spirit of creative experimentation, why not?