OT: Thoughts on blogging in an increasingly crowded space

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Content consumption and creation is a 24/7 business.

The internet is no longer the tool of knowledge sharing it originally started out being: it’s a commercial and marketing platform, pure and simple. Money goes to he who shouts the loudest, whether they might have anything worth listening to or not. Like everything, there’s good and bad to this. The good is easy: it’s made doing business ever easier than before (even if Paypal takes a huge cut as financial gatekeeper); especially for small businesses and individual proprietors who’d otherwise never have had access to those customers or audiences. Information is easily available; almost everything is there if you look hard enough. And on top of that, there are new and exciting streams of income that simply didn’t exist 15 years ago – sponsorship, paid blogging, pay-per-click, email harvesting…but is any of it really sustainable?

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The commercial reality of reviews, writing and blogging

It would be an understatement to say that the site has taken on a life of its own far beyond what I would have envisioned a year ago. (At that point, I’d have been happy not to see a zero traffic count when I checked at the end of the day.) We have pretty much a complete ecosystem – Facebook page with 4600+ fans, a very active Flickr pool with 4,700 accepted images, 800-odd contributors, and on average, two hundred images for me to moderate daily; there’s of course the iPad app, and various local communities of readers and fans brought together by various events and workshops.

I post at least every two days, and sometimes more frequently than that. The posts average 2,000 words in length – those of you who haven’t been out of college that long will remember essays of that length took some time and effort to complete – plus the correct images and illustrations required to support the text. Some of these are even longer – camera reviews run in the 4,000-5,000 word range, and require even more extensive testing under controlled circumstances, plus shooting images specifically for the site. Let’s not even talk about how much time is taken up by double checking anomalies that could be potentially caused by sample variation or file handling. Magnum opuses – like the Camerapedia and dictionary (exclusive to the iPad app) – have upwards of 30,000 words and take cumulative weeks of work.

Then there’s the correspondence: direct emails, comments, Facebook messages and posts, Flickr messages and posts, group threads. I have no idea how many individual messages this comes to, but I do know that on an average day, I get 200-300 emails. Long ago – perhaps foolishly – I made a promise that I’d do my best to reply to and interact with all of the readers who cared to do so. I’m sticking by that, because I think it’s one of the things that differentiates this site from others – especially the larger ones where the proprietors sit in the clouds and pontificate, then largely ignore their readers.

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