Why I must do all the things I do

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I struggled to find an appropriate image to go with this article. I think this works, though: firstly, it was shot with an iPhone, on an occasion I could not foresee doing any photography. But having an open mind and an active eye meant that I saw it; experience/ practice meant that I could make do with the bare minimum, and enjoying cigars meant that I was in the right place at the right time to begin with. All will be explained towards the end of the article…

Don’t worry. Despite the slightly off-topic title, it’s very much a post about photography. This isn’t a moment of existential angst, but rather a clarification of purpose. It isn’t quite the same as article on Why We Photograph from some time ago; it’s far more personal than that. On reflection, I think it’s very important to understand the motivations behind certain things so that a) we might do them better and b) we avoid doing things we don’t enjoy. Especially when there’s a choice.

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Too little, too late – or, rebirth?

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CFV-50c, image courtesy Hasselblad.

It’s no secret that Hasselblad has been in much financial trouble lately. And it’s also no secret that the company appears to have lost its direction following a large number of private equity CEOs, who frankly, appear not to understand the photography market at all. So it was with some surprise that I opened my email getting off the plane home from London to find that not only had they made an interesting product, but one that hinted at a return to common sense and a somewhat brighter future, too.

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Conscious exclusion

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Including everything: too much to focus on just the stairs. But since the objective was to show the mess/ busyness, it’s just enough. Think carefully: what do you need?

We almost always discuss composition and framing in terms of putting things in to the frame: on further contemplation, I don’t think that’s correct or accurate at all. The act of composition is in fact the complete opposite. And embracing that can lead to some surprising shifts and improvements in one’s compositions.

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Film diaries: why we shoot film and digital differently

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Irrespective of format and camera, there’s definitely a difference in the way we shoot film vs digital: a lot of comments from an earlier article examining the economics of shooting both media to a similar output standard suggested that this is the same for a lot of other photographers, too. We may not feel qualitatively that there’s much of a difference, but the higher keeper rate suggests the complete opposite. I think I have figured out why this is the case – at least for me – and beyond that, what we can take away from the process to improve our images – independent of the medium.

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From stills to motion: my experience

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I could get used to this.

A few weeks ago, I made my little directorial debut in the form of a TV commercial for Nissan. Unusually for this industry, there was no agency involved; I developed the board with the client and we dealt directly. I suppose that’s also how I landed up being director. The dust has settled, the post-shoot euphoric rush has somewhat calmed down, and I’m now able to put some coherent thoughts together on the whole experience and what it means for my career in the long term.

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OT: Of cars and cameras

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Race girl

In many ways, the two industries are frighteningly similar: technologically complex, requiring huge capital investment for relatively small margins, enormous marketing machines, some semblance of ‘celebrity’ endorsement, and ever shrinking improvements just waiting for whatever technology is just over the bend (hybrids, Foveon sensors, etc.). Perception over substance rules, too. And there’s a lot of crossover between the enthusiasts of both – I have a huge number of students who are also petrolheads. But there are enough differences that one could learn from the other, I think…

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Images to be remembered for

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Name any one of the most famous and prolific photographers, and chances are you can probably remember only a small handful of their images. Even more surprisingly, if you spend a bit of time digging into their published collections, you’ll find that there are dozens more that you probably like better than their famous ones; photography is, after all, personal and subjective. But think about this for a moment: assuming that what you see is only what they choose to show you (being the effect of conscious exclusion at work again) – it makes you wonder exactly what didn’t make the cut.

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Defining the shooting envelope

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The latent consultant in me emerges.

I’ve gotten a number of emails recently asking for me to define the meaning of ‘shooting envelope’ – it’s a term which I use quite a lot in my articles and reviews, and it appears I’ve been rather remiss in explaining exactly what I mean by it. We’ll remedy that today, and explain why it matters.

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Achieving visual consistency

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One of the questions I’m asked also (unsurprisingly) happens to be one of the biggest challenges for a lot of people: how to achieve visual consistency across multiple systems/ cameras/ media, and across multiple subjects. Though the latter is really getting into the question of what constitutes style and how can one consistently apply it, there are still things you can do to ensure that you are in control of the final presentation: not your camera. I certainly cannot tell a client ‘sorry, it looks different because I used two different cameras.’

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The limitations of language

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Cloud I.

I have a bit of a problem. In fact, it’s becoming an increasingly large one. Put simply, I’m running out of words to describe the things I’m seeing and the visual concepts I’m trying to explain; and I don’t know if the vernacular even exists. I suspect it doesn’t, but then again, I’m sure there are English speakers with greater vocabulary than me for whom it does. A large portion of you probably think this is stating the obvious; it is. But we reach a point beyond which it becomes impossible to progress further without some sort of common baseline accurately and consistently describe what it is we’re intending to convey; or more specifically, to ensure that what I’m saying and imagining are the same things as what you’re hearing and seeing in your own mind.

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