Does the audience matter?

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Work like this, I produce for myself and myself only: I don’t care if anybody else likes it; frankly, I wasn’t even going to upload or share it, but it got accidentally included in a batch. I know it certainly has zero commercial potential. Perhaps that makes it amongst the purest images I create?

Here’s a sticky question I’ve been battling with for a few months: does it matter what other people think of my images? Although it may sound rather egotistical, I think it’s actually a very valid consideration from several standpoints: that of the hobbyist/ amateur; that of the commercial/ professional, and that of the artist. And I’m pretty sure the answer is different for each one. I’m not even going to try and answer the question of what one should do if you fall into all three categories…I suppose it requires a healthy dose of schizophrenia.

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Shooting for yourself, part two

Continued from part one.

I’m wondering where the happy medium between the pro and amateur camp lies; the pro has to be both, and the amateur wants to be a pro (usually) – until reality intervenes. It’s too easy for pros to slip into the ‘shoot only for pay’ mindset, and lose their sense of personal style and creative edge – which is probably what made them successful in the first place. And by the same token, it’s easy enough for amateurs to get a little paid work here and there, and either be disillusioned about how easy it is to make a living out of it, or not realize that doing too much of something can take the joy out of things very quickly. (If you haven’t already, I’d recommend reading my advice for photographers thinking of turning pro.)

The period of non-shooting got me thinking: I need to spend some time being an amateur, doing work for myself, and then find some way of linking that into my commercial work so that the two don’t diverge too far. I suppose there has to be commercial potential in the personal work that elements of style could translate over into something people would pay for. Or perhaps this is a load of bull: personal work should reflect the personality and thoughts of the individual, and those are never the same as those of the corporate, therefore making it impossible. The short conclusion is, I just don’t know. But I’d like to figure it out, because it doesn’t feel natural for me to be two different photographers most of the time.

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Shooting for yourself, part one

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Personal work – you could never sell this commercially. But it doesn’t make it any less compelling as an image.

There’s a limit to how long you can make a title and still keep things punchy; what I really wanted it to say was ‘the difference between pros and amateurs: shooting for yourself vs shooting for pay’ or something along those lines. There was a period in late February/ early March of this year where I did pretty much no photography at all for a couple of weeks. I wrote it off as time spent recharging, but the reality is that I think I experienced yet another large shift in mindset – I’m noticing a couple of personal trends, neither of which make me particularly happy:

  1. I don’t shoot much outside commercial jobs…
  2. …and when I do, there’s an ever-increasing stylistic gulf between the commercial output and my personal work.
  3. This is making work, well, feel very much like work rather than creative expression

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