An exclusive interview with Kazuto Yamaki, CEO, Sigma

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I recently had the opportunity to spend some time with Sigma global CEO Kazuto Yamaki during his visit to Kuala Lumpur for the dp0 Quattro launch, courtesy of regional distributors APD. What followed was a most interesting and candid discussion during which it became clear to me that he has a very adroit handle on things and a remarkable philosophy. I believe Sigma is going to be one of the companies that not just survives the market slowdown, but may well come out benefitting from it. Here’s why.

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Composition is not independent of exposure

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Here’s a non-obvious thought: composition should be linked to exposure. On the face of it, this does not make any sense at all: how can something which is a technical property of the camera (exposure) control what we do with an artistic and subjective (composition) one? There are two things we need to take into account here. Firstly, our eyes and our cameras work differently, so there will be some gaps in translation. Secondly, photography – composition and all – still ultimately boils down to light, since a photograph is nothing more than a record of luminance, color and spatial position in two dimensions. The starting position is what changes the appearance of the recording even if everything else in the scene is static.

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The fuss about fifties

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It seems there are perhaps as many roads to Rome as there are 50mm lenses and their approximate equivalents – these are just some of the examples I’ve owned and/or used in the last five years, and is by no means extensive. Off the top of my head, missing are the ubiquitous Nikon 50/1.4, which I’ve owned in three versions; the 55/1.2 pre-AI; the 50/2.8 Micro-Nikkor; the Leica 50/2 Summicron; the Hasselblad CF 4/50 FLE, the Pentax 645 55/2.8 SDM – I could find images of these lenses I’d shot previously – and we haven’t even talked about other brands or extending the envelope downwards, to say 45mm or equivalents in other formats (e.g. 25mm on M4/3, or 35mm on APSC). So why the fascination with and proliferation of lenses around this range?

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Time for a bit of a rethink

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This year has felt like a year of big changes for me – aside from the arrival of a new family member, my photographic focus has also changed. This is true of both professional and personal work; the former has become increasingly freestyle and less considered, and the latter has done the opposite and become more deliberate and structured. I’ll frequently go out with a tripod on a walk but haven’t used it on my last two assignments. I’ve set up flash still lifes at home, but opted for natural light during my last portrait (!) shoot. I’ve made three system changes (so far) and it’s only August. The problem is, none of them quite sit right. And I think this means it’s time to go back to the beginning. [Read more…]

Off topic: a creative frame of mind

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Not conducive.

This post will not make any sense at first, and certainly not the title image – but I’ll get there. As a photographer – and a person trying to find something different and visually/aesthetically pleasing under sometimes challenging situations, it’s important to be aware of things that can limit or aid us. From a general life standpoint, the things that inspire us also tend to be the ones that put us in a good mood – and in what way is that bad? Having spent time in a wide range of places which cover all portions of the inspiration scale, there are definitely places that stand out as being better than others – but often for reasons that aren’t immediately obvious. But you do notice it in the way the locals smile, have a spring in their step, tend to be encouraged and happy to run their own small businesses, and generally seem happy. In contrast, places that stifle or are not conducive to creativity tend to be missing that ‘zing’: everything is transactional ends at the next buck.

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There are no absolutes: erosion and hope in the photographic industry

Is an image good? Bad? Ugly? Beautiful? Art? Everybody has an opinion, and those are based on the expectations formed by the biases created as a result of one’s own existence and experiences. What is considered beautiful in one culture may be hideous in another, or unremarkable. Art is in the eye of the beholder (or more importantly, the person signing the cheques). For anything that is subjective, there can be no absolutes. Take taste, or ambient temperature, for instance. There are preferences, nothing more. It is therefore perplexing that the whole industry is so hung up on both comparisons and seeking the lowest common denominator.

Advance warning: this post may be considered a rant by some.

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Repost: Defining cinematic

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Given we’re in the first day of the Cinematic Masterclass with Zeiss in Hanoi, it seems only appropriate that I bring back this classic post for another round – with new images, of course! 

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The evolution of street photography

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Self reflection.

My initial idea for this post was to examine where street photography is going today; on further reflection, I think it’s perhaps more a question of addressing some overdone stereotypes perpetrated by camera collectors and social media warriors – not photographers – to see if we can get a bit more understanding into a) why those stereotypes exist, and b) if we want to produce visually different and better work, what needs to change. Read on, but only if you don’t believe everything should be shot from close range and monochrome contrast is solely binary.

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How to choose equipment

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How do you spontaneously prepare for situations like this? Or compose around your limitations?

This is a question that all of us have to address at some point or other – and one whose answer is not exactly straightforward. Having fielded this many times from students, random persons and more often than not, myself, I feel fairly qualified to answer it in a way that I feel yields the best compromise…

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The idea of a ‘5’

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Drawing down on ghosts. Vysehrad fort, Prague

Most of the regular readers here will be familiar with the concept of ‘the four things’ – this is to say that there are a few elements that are independent of content that every image must have in order for it to leave some sort of impression on its audience. The framework is both a useful checklist and teaching tool to get a photographer to a certain level of proficiency; however, it can be restrictive in the sense that it is still somewhat formulaic. And that’s half the challenge here: if you can fulfil a list of objectives to make an outstanding image, then what is the function of the photographer? Surely these things could be programmed into an algorithm and left to its own devices to make the next hundred great photographs of the century? Wrong. There’s still one last element which will never foreseeably be automated or predicted or planned.

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