The ideal [insert your obsession of choice here] doesn’t exist.
We all like to think ‘if only…’ and it might. Whether it’s cameras, clients, light or partners, there’s always something that could be better. Perhaps this is a reflection of the consumerist and entitled nature of modern society as a whole, or perhaps it merely shows that we as people are always changing. Ironically, it is this very ‘if only’ that keeps things interesting: if you were to make the ideal image (in your own mind, and subject to the constraints of personal bias) of whatever you framed whenever you pressed the shutter, you’d quickly run out of possible subjects. It is not a bad thing at all that a) everybody has different opinions and b) we ourselves are in a state of constant flux. I know for certain that I approach familiar subjects like family or watches very differently now than from when I did previously. But there is perhaps such a thing as ‘good enough’ – better than 80/20, certainly – and we should probably know when to appreciate it. Today’s post is going to be looking at the business side of photography.