I was recently at a Hublot event – both covering the new Basel 2012 watches for fratellowatches.com as well as meeting the CEO and marketing people (it never hurts to network in this industry). I didn’t want to bring the lighting equipment, and the photos were for a blog – not commercial use – so I figured that I could get away with a lightweight rig. I used the Olympus OM-D and Panasonic Leica 45/2.8 Macro, and available light. Most of the images were shot at ISO 1600 or above; even at larger sizes, they hold up pretty well. Needless to say, for web use, they’re fine.
But I digress – all I had was whatever lights were set into the roof of the showroom, and a dark watch display tray for use as a background. By tilting the tray and camera to look for the right lighting angles – sometimes to avoid reflections, sometimes to enhance them – I managed to produce a set I was pretty happy with, but yet manages to have a very different feel to what I normally produce in the studio. (They also have zero dust retouching, which you fortunately can’t see at this size – cleaning cloths are your friend!) Enjoy! MT
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